FORT

Services: Brand, Identity, Print, Website

Pelotonia / 2015 Campaign

Pelotonia is an annual grassroots cycling fundraiser with 100% of every rider-raised dollar going directly to cancer research at The Ohio State University Comprehensive Cancer Center—raising an impressive $106 million in just seven years.

We have had the great pleasure of being Pelotonia’s brand partner since late 2009, providing design support on all things—from digital and print to apparel and advertising. Each year also comes with a brand update to give a distinct look to each ride and associated campaign.

In combination with bold brush lettering, the 2015 messaging and aesthetic had a grassroots “every man” theme, supporting the brand’s rallying cry of ONE GOAL.