FORT

Services: Brand, Identity, Print

Pelotonia / ‘100’ Celebration

2015 was a major milestone for Pelotonia, as they broke the $100 million mark in just seven years—that’s $100 million rider raised dollars going directly to cancer research.

For this event, we created an identity around the iconic ‘100’ theme, and followed it up with letterpressed invitations, t-shirt designs, event signage, and a silkscreened poster.

“I want to soak up the sun.”

—Sheryl Crow, Singer/Songwriter