FORT
8.1.17
Annette Furio
A Better Way: Campaign for The Wellington School

We worked with The Wellington School to create a campaign for prospective and current families centered around the story and differentiators of Wellington. Our strategy included surveying parents to determine their hopes for their child’s education and why they might enroll their child at Wellington. Using this insight, we developed a brand storyline, key messaging, and a video script to take us into production.

The final video tells the story of Wellington and its philosophies and advances far from a traditional education—A Better Way. We supported this with a campaign website that was used to drive parents to request information and to schedule a visit to Wellington.

Graphic animations added to the campaign experience in use on the website and social channels such as Facebook and Instagram. Lastly, we created a postcard series for mailing in conjunction with the video’s airing on TV.

Annette is the digital director at FORT. She enjoys being a regular, practicing yoga, and macaroni and cheese.

Read more posts by Annette Furio