Pinnacle Landscaping came to FORT for a new identity, brand strategy exploration and a new website. We explored a number of logo and mark concepts that represented landscaping and snow removal—two of Pinnacle’s primary services. We landed on a mark that combined the two in a unique, iconic way.
As with any rebranding effort, we extended the brand to business cards, stationery, building signage, hats, shirts and company truck decals.
We started the website redesign process with an assessment of the content and simplifying the site architecture. The design of the site intended to refresh the look in a modern way and to allow Pinnacle to stand out in the central Ohio landscape market. Pinnacle, a company that greatly values their employees, also hoped the website would serve as a source of pride for their team and attract future employees.
Visit the website: pinnacleohio.com