We recently launched a complete brand redesign and rollout for idegy, a Columbus-based agency who specializes in branded merchandise. Our goal was to create an iconic logo while maintaining the familiarity of their existing color palette and lowercase word mark. Throughout the design process, we explored the “plus” shape, the key element to idegy’s meaning: ideas + strategy = idegy.
We extended the brand across print collateral, stationery, swag, and a new website that shows idegy’s capabilities, showcases case studies, and provides a comprehensive story for their potential clients.
Be sure to check out additional logos and marks we’ve created for our clients.