FORT
7.18.17
Annette Furio
Brand Launch: idegy

We recently launched a complete brand redesign and rollout for idegy, a Columbus-based agency who specializes in branded merchandise. Our goal was to create an iconic logo while maintaining the familiarity of their existing color palette and lowercase word mark. Throughout the design process, we explored the “plus” shape, the key element to idegy’s meaning: ideas + strategy = idegy.

idegy logo concepts
Logo Concept Sketches

We extended the brand across print collateral, stationery, swag, and a new website that shows idegy’s capabilities, showcases case studies, and provides a comprehensive story for their potential clients.

idegy final logo design
Final Logo Design
idegy business cards
Business Cards
idegy mugs
Promo Items

idegy tees

idegy website
Website

idegy tablet view

idegy website

Be sure to check out additional logos and marks we’ve created for our clients.

Annette is the digital director at FORT. She enjoys being a regular, practicing yoga, and macaroni and cheese.

Read more posts by Annette Furio